Why We Rebranded: Honoring Our Past, Embracing Our Future
Since Dubsado first opened its doors, we’ve been on an incredible journey—one that started as a small, family-built platform and has grown into a thriving, influential business management tool used by hundreds of thousands of entrepreneurs. Along the way, we’ve evolved, but our brand identity hadn’t kept up. It was time for a refresh—one that reflects not only where we are today, but where we’re heading.
This is more than a cosmetic change. Our new brand is a reflection of our growth, our bold vision, and our unwavering commitment to helping small businesses succeed.
Why now?
When we launched, our brand was a direct extension of who we were at the time: a scrappy, passionate team building something out of love and necessity. But over the years, Dubsado has transformed from that “mom and pop” feel into something bigger—a community-driven, industry-leading platform designed to support small business owners at every stage of their journey.
We’re entering an exciting phase of expansion and innovation. As we set our sights on establishing ourselves as the top business management platform for small businesses, it became clear that we needed a brand identity that communicates our expertise, empathy, and the excitement of what’s possible when you run your business with intention.
Our new look doesn’t just represent where we’ve been—it sets the tone for where we’re going.
A reflection of growth and maturity
Our previous brand served us well, but it didn’t fully capture the level of sophistication, excitement, and boldness we’ve embraced as we’ve grown. This rebrand represents a strategic step forward in how we want to show up for our community—empathetic, encouraging, approachable, and ready to lead.
We designed our new brand around four key principles:
Calm: Running a business is chaotic, but your tools shouldn’t be. Our design aims to give you a sense of ease—like a breath of fresh air—so you can feel calm and in control.
Human: There’s nothing cookie-cutter about the small business journey, and our brand reflects that. We design with authenticity and relatability in mind, incorporating real-life imagery and stories from our community of creatives.
Playful: We believe work can be fun when you’re equipped with the right tools. Our vibrant colors and lively design reflect the joy of doing what you love—and we want to make your day-to-day feel just a little more exciting.
Approachable: At our core, we’re here to help, not intimidate. Our tone and visuals are warm, friendly, and supportive, because we know that running a business is challenging enough without your software adding to the stress.
What hasn’t changed
While our look and feel may be different, the heart of Dubsado remains the same. We’re still the platform that believes in you, that’s committed to helping you organize your business, deliver polished client experiences, and scale sustainably without burnout. Our mission hasn’t wavered: to help small business owners fall in love with running their businesses again.
You’ll still find the same powerful features—workflows, client management, contracts, invoicing—but with a fresh lens on how we guide you through them. This rebrand is about enhancing your experience, making it easier to see what’s possible, and empowering you to use Dubsado to its fullest potential.
A bold future
Rebrands aren’t just about visual updates—they’re declarations of intent. As we continue to grow, we’re making bold moves: investing in new product features, expanding our support resources, and leaning into community-led initiatives. This rebrand signals that we’re not just keeping pace—we’re aiming to lead.
Our commitment to you is stronger than ever. Over the next few years, we’ll be delivering updates that reflect our refined focus on helping you streamline your business, automate with intention, and ultimately, thrive.
Thank you for growing with us
We couldn’t have done this without you—our community of ambitious, creative, intentional, and joyful business owners. You’ve been at the center of every decision we’ve made, and this rebrand is a celebration of that partnership.
Thank you for trusting us with your businesses, for giving us feedback, and for inspiring us to be better every day. We can’t wait to show you what’s next.
Here’s to the next chapter—together.
